![]() A star among the various lines of service for the hospital or large medical center is the home care services unit. Within a large healthcare organization, such as a medical group or a hospital, units like diagnostic imaging provide much different services than home care services, or even emergency room services. A health care organization has different business units that provide different types of services or products. The BCG marketing matrix categorizes businesses or business units into one of four cells, by market share versus market growth rate for the industry in the current year.
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